Practical one-to-one support to help you turn a business idea into a commercially viable business — and then get it into the market.
Not every new business needs the same help at the same time.
The Idea to Business pathway is divided into three focused phases, so you can start at the stage that best matches where you are now.
Each phase is NZ$575 including GST and provides focused one-to-one support with Neil, tailored to the needs of your business and the stage you are at.
PHASE 1 — CLARITY & DESIGN
Turn your initial idea into a clear and structured business concept.
PHASE 2 — BUSINESS VALIDATION
Test the market, assumptions and numbers before committing further time and money.
PHASE 3 — LAUNCH & EARLY TRACTION
Take your validated concept into the market, secure your first customers and start building traction.
Choose the Stage That’s Right for You
You don’t necessarily need to start at Phase 1. Choose the stage that best reflects where your business idea is today.
PHASE 1 — CLARITY & DESIGN
Turn your idea into a clear and structured business concept.
Ideal if you have an idea but need help working out exactly what the business could look like, who it will serve, how it could make money and what needs to happen next.
NZ$575 including GST
👉 Explore Phase 1 — Clarity & Design
PHASE 2 — BUSINESS VALIDATION
Test whether the idea stacks up before investing significant time and money.
Ideal if your business concept is reasonably clear and you now need to test the market, customers, pricing, costs, assumptions and commercial viability before committing further.
NZ$575 including GST
👉 Explore Phase 2 — Business Validation
PHASE 3 — LAUNCH & EARLY TRACTION
Take your validated business concept into the market and start building real traction.
Ideal if you are ready to launch — or have recently launched — and need practical support with getting to market, securing your first customers, refining your approach and building early momentum.
NZ$575 including GST
Not Sure Which Phase Is Right for You?
You may already have done some of this work — or you may simply be unsure where the gaps are.
Book a free 45-minute Strategy Session with Neil.
We’ll briefly explore where your idea or early-stage business is today, what you have already done, and where you may need support.
If one of the Idea to Business phases is appropriate, I’ll recommend the best place to start. If you need something different, I’ll tell you that too.