Sales & Marketing Essentials

Sales & Marketing Essentials

Time to Rise Series

Running a business doesn’t fail because owners don’t work hard — it struggles when sales and marketing lack focus, clarity, and structure.

This practical guide is designed for SME business owners who want to strengthen sales performance without hype, complexity, or guesswork.

Inside this eBook, you’ll find clear, experience-based guidance to help you step back and assess what’s really working — and what needs attention.

You’ll explore:

• How to clarify your market selection and customer focus

• The fundamentals of effective sales and marketing alignment

• Key questions every business owner should be asking

• Common mistakes that quietly limit growth

• Practical prompts to help prioritise improvement areas

This is not a theoretical marketing manual.

It’s a straightforward, CEO-level diagnostic guide — written to help you regain control, sharpen direction, and make better decisions with confidence.

Whether your business is under pressure, plateauing, or preparing for its next stage of growth, this resource will help you identify where to focus — without overwhelm.

About the Author

Neil Sayer is a former award-winning CEO and now Business Coach at Get Ahead Business Coaching. With more than 40 years of hands-on international business leadership experience, Neil works with SME owners to bring clarity, structure, and calm authority back into their businesses.